What I Learned from 50 Beauty Founders Over Dinner in NYC

I flew from Toronto to New York just for dinner. Here’s what I learned from 50 beauty and business Founders between appetizers and dessert.

The Trendy CEO

In today’s dynamic world of branding, staying relevant and capturing the attention of modern consumers is essential. However, a crucial distinction emerged during my conversations: the difference between brands that chase trends and those that are built for the long haul. Within moments of starting my discussions, it became clear that I was encountering two types of people. The first group I met embodied the "Trendy CEO." When asked about their brand, their responses often focused heavily on marketing strategies and return on investment. While their insights into financial performance were undoubtedly valuable, they painted a picture of brand identity rooted solely in numbers.

I wanted to dig deeper. What lay at the core of their brands? What values and passions fueled their creations? I was eager to uncover the heartbeat of their brands beyond flashy designs and celebrity endorsements.

The Timeless CEO

In contrast, the second group represented the "Timeless CEO." Instead of touting shortcuts to success, these founders spoke passionately about their brand's authenticity. They emphasized the importance of understanding and meeting customer needs—an essential driver for any successful business.

These conversations were the most enlightening. Founders who articulated their core values and missions left a lasting impression on me. They didn’t focus on marketing tactics or endorsements; they talked about what truly mattered: the essence of their brands and their vision for long-term success.

The distinction between these two types of CEOs highlights an important lesson in an oversaturated market: a brand strategy must transcend fleeting trends and focus on authentic identity. Both trendy and timeless brands can achieve success, but the path they take is vastly different.

Within these two distinctions, it’s not only about the philosophies that define successful brands but also the qualities and values of their leaders. Naturally, you want individuals at your brand table who can drive ROI, spearhead global expansion (if that’s your goal), and contribute to overall growth and success. However, the most impactful leaders also grasp the importance of authenticity and connection—whether in business meetings or during a late-night dinner in New York.