Summer Friday Announces Strategic Growth Investment

The premium skincare and hybrid makeup brand Summer Fridays revealed a strategic growth investment from TSG Consumer Partners (TSG), a prominent private equity firm. As part of the agreement, previous investor Prelude Growth Partners will divest its stake in the company. At the same time, Summer Fridays' co-founders, Marianna Hewitt and Lauren Ireland, will retain a substantial ownership in the business and will continue to lead it in collaboration with the existing management team.

Founded in 2018, Summer Fridays began as a skincare company centred around its now award-winning Jet Lag Mask — a hydrating multi-use moisturizer.

The new alliance with TSG is anticipated to bolster Summer Fridays' growth initiatives while maintaining the integrity of its core brand and products. TSG will assist in driving ongoing product development, brand enhancement, and geographic expansion for the company.

“It is a lifestyle brand that has built unparalleled consumer love through a focus on gently effective, intuitive, and easy-to-use products,” says Colin WWe are honored to partner with Marianna, Lauren and the entire Summer Fridays team to build upon the Company’s success and to help further expand the brand globally.”