In Conversation: Lessons in Longevity from a Fashion CEO

I recently had an in-depth conversation with a prominent figure in the business world, particularly within the fashion industry. As the CEO of one of North America's largest fashion houses, he requested to remain unnamed, reflecting his commitment to a low-profile approach. During our conversation we talked trial and error, re-inventing yourself, and the opportunities currently available within the fashion-business world today.

The fashion and beauty sectors are undergoing rapid transformations due to shifting consumer expectations. While distinct, they share similarities in trends, consumer demands, and value creation. "The biggest change in the market is that it's very, very difficult to break into today," he noted. The global revenue for the fashion and apparel industry reached $1.53 trillion in 2022, continuing to grow much like the beauty sector. Our conversation centered on the importance of maintaining a competitive edge and staying relevant in this ever-evolving industry.

"I love learning. I'm still learning," he shared. When I asked for his thoughts on how brands can effectively adapt to changes in the landscape, he emphasized, "You are always pivoting. There’s always a need to re-invent yourself."

I couldn’t help but jot down his insights—fragments of wisdom rooted in decades of experience. He entered the industry at just 15 and has climbed to his current leadership position in this trillion-dollar market. "I learned from trial and error, and I learned from making mistakes," he reflected.

We delved into his experiences, the challenges he faced, and the path to building a successful empire. "History is your best friend," he advised. "What you know and learn from the past is invaluable. History is a multi-tool in your intellectual toolbox."

As we discussed the shifting preferences of consumers, I inquired about the impact on major players in retail and fashion. "Trends exist, of course, but you don’t chase them. Longevity is key—it’s about playing the long game." We talked about genuine brand sustainability in a crowded marketplace, where some brands pursue fleeting trends for quick gains. I was curious about his perspective as a founding figure in an industry many entrepreneurs aspire to enter.

"We don't look for shortcuts," he said. "But we know them." This distinction may be what sets apart transient trends from the creation of a sustainable brand built on decades of experience.

"Back in the day, if you excelled at something, you stuck with it. If you were successful at designing and producing suits, you did suits." In today’s fast-paced environment, it’s common for swimwear brands to branch into activewear or activewear brands to branch into outerwear. "One of something really good is a good thing." Success isn’t always about the number of SKUs you offer or the various aspects of the industry your brand engages with. Sometimes, mastering a single skill is the key ingredient for a winning formula.

This conversation served as a powerful reminder that even industry leaders, with decades of experience, are continually learning and evolving. The insights shared highlight the importance of adaptability, the value of history, and the commitment to mastering one's craft. As we navigate an ever-changing landscape, it’s inspiring to know that the journey of growth and reinvention never truly ends.

“If you have the desire, it will lead to success.”